Sobre mí
Soy una consultora CX y diseñadora curiosa con experiencia relevante en diseño digital, estrategia de marca e innovación de negocios. Mi trabajo centrado en el cliente ha ayudado a personas y organizaciones a explorar nuevas formas de generar valor y reactivar el crecimiento.
Mi experiencia abarca el desarrollo y lanzamiento de proyectos de diseño de principio a fin, así como la participación en distintas etapas del proceso de resolución de problemas. Con un rol práctico y directo, mi trabajo es tangible, co-creativo y multidisciplinario.
Chileno-alemana de origen, en London por elección. A lo largo de más de quince años, he colaborado con equipos y clientes en Chile y el Reino Unido — trabajando de forma independiente y con agencias como Interbrand, Oliver, Grey y Daw. Hablo español, inglés, alemán y algo de italiano. Actualmente soy Senior UX Designer en Konrad Group en London, embedded en el equipo de producto de un importante retailer del Reino Unido, trabajando en UX de servicios financieros.
Experiencia
Senior UX Designer
Konrad Group · London, United Kingdom
Leading end-to-end design across simultaneous client engagements — from discovery and user research through to production-ready Figma assets and engineering handoff. Most recently embedded within a leading UK retailer's product team for 9 months, working directly on financial services UX for their money and home insurance digital journeys.
- Established scalable component libraries and reusable interaction frameworks
- Embedded within a leading UK retailer's internal product design team
- Designed for trust-critical financial services: accessibility, compliance, emotional clarity
- Mentored mid-weight designers with structured critique and coaching
Senior Customer Experience Consultant
Interbrand · London, United Kingdom
Built out Interbrand's global CX practice — developing measurement frameworks, capability toolkits, and repeatable methodologies deployed across the international network. Defined data-driven CX strategies and presented directly to C-suite stakeholders.
- LEGO Discovery Centre CX design guardrails
- Samsung UK market CX opportunity mapping
- LSEG CX guidelines
CX Consultant & Design Strategist
Freelance · Santiago, Chile & London, UK
Designed and delivered end-to-end digital experiences for financial services, FMCG, and B2B clients. Facilitated co-creative workshops with C-suite stakeholders to define strategy and build internal design capability.
- Barclays corporate digital campaign
- BMW B2B loyalty platform
- J&J HR intranet redesign
- AI startup brand strategy (Y Combinator winner)
- Chiletur/Copec omnichannel tourism platform
Associate Lecturer & Course Leader
Universidad Diego Portales · Santiago, Chile
Taught core courses in experience design and branding at undergraduate level. Managed external partnerships between the university, industry organisations, and students.
Senior Art Director
Daw · Santiago, Chile
Led brand identity and in-store experience design for retail clients including Walmart and Shell. Managed a small design team and pitched directly to clients.
Educación
2013 – 2015
Master’s in Innovation & Entrepreneurship
Pontificia Universidad Católica de Chile
in alliance with Stanford University, CA
2003 – 2007
BA Graphic Design, minor in Management & Marketing
Universidad Diego Portales
2006
Erasmus Exchange – Communication Design
Fachhochschule München
Habilidades y herramientas
Strategy
- CX Strategy
- Product Strategy
- Design Thinking
- Service Design
- Workshop Facilitation
- Design Leadership
Design
- UX Design
- Information Architecture
- Wireframing & Prototyping
- High-Fidelity Design
- Design Systems
- Native Mobile Design
- Web Design
- Branding
Research
- User Research
- Usability Testing
- User Journeys
- Persona Development
- Competitive Analysis
- Data-Driven UX
Tools
- Figma
- Adobe Creative Suite
- Miro
- Maze
- Notion
- Jira