Selected Work

A curated selection of projects where I helped organisations solve business problems through design. Each case study goes deep on context, decisions, and outcomes.

Shaping End-to-End Financial Services Journeys for a Leading UK Retailer
Product Design · Financial Services2025

Shaping End-to-End Financial Services Journeys for a Leading UK Retailer

Leading UK Retailer via Konrad Group · Senior Product Designer (Embedded)

One of Britain’s most recognised retailers was reimagining its financial services digital experience — money management and home insurance products used by mill...

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Driving Engagement for Barclays Corporate Digital Campaign
Financial Services UX2022

Driving Engagement for Barclays Corporate Digital Campaign

Barclays · UX Designer

Barclays needed a digital campaign experience that would resonate with corporate clients while maintaining the trust and authority expected of a global banking ...

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Inspiring the Next-Generation LEGO Discovery Centre Experience
CX Strategy2022

Inspiring the Next-Generation LEGO Discovery Centre Experience

LEGO via Interbrand · Senior CX Consultant

Children and parents have very high expectations of how LEGO is brought to life in a brand experience. Yet LEGO Discovery Centres were significantly falling sho...

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Reimagining J&J's Employee Development Hub
UX Design2021

Reimagining J&J's Employee Development Hub

Johnson & Johnson via Oliver · Senior Experience Planner

J&J's leadership credo depends on every employee understanding it and actively developing their leadership skills. Their intranet was supposed to provide those ...

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Transforming a 60-Year-Old Tourist Guide into a Digital Experience
UX / CX Design2020

Transforming a 60-Year-Old Tourist Guide into a Digital Experience

Chiletur Copec via Grey · Senior CX Consultant

For over 60 years, Chile's largest petrol company had published physical tourist guides. The product was well-established but had shallow penetration among inte...

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Building a Human-Centred Brand for an AI-Driven Startup
Brand Strategy2021

Building a Human-Centred Brand for an AI-Driven Startup

Cero (formerly Botlab) · Brand Consultant & CX Strategist

Botlab faced a market environment in Spanish-speaking countries characterised by a lack of understanding of chatbot technology, scepticism about the value of cu...

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