Über mich
Ich bin eine neugierige CX-Beraterin und Designerin mit umfassender Erfahrung in digitalem Design, Markenstrategie und Geschäftsinnovation. Meine kundenzentrierte Arbeit hat Menschen und Organisationen geholfen, neue Wege der Wertschöpfung zu entdecken und Wachstum neu zu entfachen.
Meine Erfahrung umfasst die Entwicklung und den Launch von End-to-End-Designprojekten sowie die Mitwirkung in verschiedenen Phasen des Problemlösungsprozesses. In einer praxisnahen Rolle ist meine Arbeit greifbar, co-kreativ und funktionsübergreifend.
Chilenisch-deutsch von Herkunft, in London zu Hause. Über fünfzehn Jahre hinweg habe ich mit Teams zusammengearbeitet und Kunden in Chile und dem Vereinigten Königreich betreut — selbstständig sowie mit Agenturen wie Interbrand, Oliver, Grey und Daw. Ich spreche Englisch, Spanisch, Deutsch und etwas Italienisch. Derzeit bin ich Senior UX Designerin bei Konrad Group in London, embedded im Produktteam eines führenden britischen Einzelhändlers mit Fokus auf UX für Finanzdienstleistungen.
Erfahrung
Senior UX Designer
Konrad Group · London, United Kingdom
Leading end-to-end design across simultaneous client engagements — from discovery and user research through to production-ready Figma assets and engineering handoff. Most recently embedded within a leading UK retailer's product team for 9 months, working directly on financial services UX for their money and home insurance digital journeys.
- Established scalable component libraries and reusable interaction frameworks
- Embedded within a leading UK retailer's internal product design team
- Designed for trust-critical financial services: accessibility, compliance, emotional clarity
- Mentored mid-weight designers with structured critique and coaching
Senior Customer Experience Consultant
Interbrand · London, United Kingdom
Built out Interbrand's global CX practice — developing measurement frameworks, capability toolkits, and repeatable methodologies deployed across the international network. Defined data-driven CX strategies and presented directly to C-suite stakeholders.
- LEGO Discovery Centre CX design guardrails
- Samsung UK market CX opportunity mapping
- LSEG CX guidelines
CX Consultant & Design Strategist
Freelance · Santiago, Chile & London, UK
Designed and delivered end-to-end digital experiences for financial services, FMCG, and B2B clients. Facilitated co-creative workshops with C-suite stakeholders to define strategy and build internal design capability.
- Barclays corporate digital campaign
- BMW B2B loyalty platform
- J&J HR intranet redesign
- AI startup brand strategy (Y Combinator winner)
- Chiletur/Copec omnichannel tourism platform
Associate Lecturer & Course Leader
Universidad Diego Portales · Santiago, Chile
Taught core courses in experience design and branding at undergraduate level. Managed external partnerships between the university, industry organisations, and students.
Senior Art Director
Daw · Santiago, Chile
Led brand identity and in-store experience design for retail clients including Walmart and Shell. Managed a small design team and pitched directly to clients.
Ausbildung
2013 – 2015
Master’s in Innovation & Entrepreneurship
Pontificia Universidad Católica de Chile
in alliance with Stanford University, CA
2003 – 2007
BA Graphic Design, minor in Management & Marketing
Universidad Diego Portales
2006
Erasmus Exchange – Communication Design
Fachhochschule München
Fähigkeiten & Tools
Strategy
- CX Strategy
- Product Strategy
- Design Thinking
- Service Design
- Workshop Facilitation
- Design Leadership
Design
- UX Design
- Information Architecture
- Wireframing & Prototyping
- High-Fidelity Design
- Design Systems
- Native Mobile Design
- Web Design
- Branding
Research
- User Research
- Usability Testing
- User Journeys
- Persona Development
- Competitive Analysis
- Data-Driven UX
Tools
- Figma
- Adobe Creative Suite
- Miro
- Maze
- Notion
- Jira